Holden inauguration, Melbourne [BRG 213/27/13/1-34] • Photograph

Holden Announcement.

Holden Announcement.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/1

Album title page drawn in ink and pencil.

Holden Announcement, Melbourne.

Holden Announcement, Melbourne.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/2

Album subtitle page drawn in ink and pencil, 'Melbourne'.

48-215 [FX] car on stage.

48-215 [FX] car on stage.

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/3

'Holden on the stage in the Social Centre at Fisherman's Bend' at the Holden Announcement.

Holden on show.

Holden on show.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/4

'Flood and searchlight disply at Fishermen's Bend during Holden announcement week'.

H.E Bettle.

H.E Bettle.

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/5

'Mr. H.E. Bettle, Managing Director, General Motors-Holden's Ltd., addressing the guests at the Holden inaugural ceremony, Fishermen's Bend'.

T.T Hollway.

T.T Hollway.

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/6

'The Hon. T.T. Hollway, Premier of Victoria, addressing the guests at the Holden inaugural ceremony, Fishermen's Bend'.

J.B Chifley.

J.B Chifley.

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/7

'The Rt. Hon. J.B. Chifley, M.P., Prime Minister of Australia, addressing the guests at the Holden inaugural ceremony, Fishermen's Bend'.

B.D Kunkle and the new 48-215 [FX].

B.D Kunkle and the new 48-215 [FX].

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/8

'Mr. B.D. Kunkle, Vice-President, General Motors Corporation, addressing the guests at the Holden inaugural ceremony, Fishermen's Bend'.

Social Centre, Fishermen's Bend.

Social Centre, Fishermen's Bend.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/9

'Social Centre, Fishermen's Bend, where the Holden announcement ceremony and other functions were held during November, 1948'.

Outside the Social Centre, Fishermen's Bend.

Outside the Social Centre, Fishermen's Bend.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/10

An exterior view of the 'Social Centre, Fishermen's Bend, where the Holden announcement ceremony and other functions were held during November, 1948'.

Distinguished guests at the Holden annoucement.

Distinguished guests at the Holden annoucement.

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/11

'Distinguished guests at the Holden annoucement ceremony at Fishermen's Bend on November 29, 1948. Seated in the front row from left to right: Mr J.R. McKenzie, Mr George Seers, Sir John Butters, Mr B.D. Kunkle, The Rt.Hon. J.B.Chifley, M.P., Prime Minister of Australia. Mr H.E. Bettle, The Hon. T.T. Hollway, Mr H.B. Phillips'.

Lady Holden and Mrs H.E.Bettle.

Lady Holden and Mrs H.E.Bettle.

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/12

'Lady Holden and Mrs H.E. Bettle and other distinguished guests at the Holden annoucement ceremony, Fishermen's Bend, November 29, 1948'.

Guests arriving at the Holden announcement ceremony.

Guests arriving at the Holden announcement ceremony.

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/13

'Guests arriving at the Social Centre, Fishermen's Bend, on November 29, 1948'.

General Motors-Holden's Limited hostesses.

General Motors-Holden's Limited hostesses.

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/14

'GMH Hostesses at the Holden announcement ceremony at Fishermen's Bend on November 29, 1948'.

J.B. Chifley inspecting the new 48-215 [FX].

J.B. Chifley inspecting the new 48-215 [FX].

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/15

'The Prime Minister inpects the Holden'.

J.B. Chifley and H.E. Bettle with Cobb and Co. coach.

J.B. Chifley and H.E. Bettle with Cobb and Co. coach.

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/16

'The Prime Minister and Mr.H.E. Bettle inspects one of Cobb & Co's coaches. This coach was displayed alongside a Holden to show progress made in road transport. Fishermen's Bend, November 29, 1948'.

Guests viewing the new 48-215 [FX].

Guests viewing the new 48-215 [FX].

GM Holden Ltd, 29 November 1948, Photograph, BRG 213/27/13/17

'Some of the guests inspecting a Holden at the conclusion of the announcement ceremony at Fishermen's Bend on November 29, 1948'.

Air Force and Army dignitaries viewing the new 48-215 [FX].

Air Force and Army dignitaries viewing the new 48-215 [FX].

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/18

'Air Commodore F.M. Bladen, C.B.E., of the Royal Australian Air Force, and Lieut-General V.A.H. Sturdee, C.B., C.B.E., D.S.O., Chief of the Australian Army General Staff, inspecting the Holden'.

Holden sales convention.

Holden sales convention.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/19

'Some of the Victorian Distributors and Dealers and GMH executives at the Holden Sales Convention held in the Social Centre, Fishermen's Bend on November 26, 1948'.

H.B. Phillips, distributors and dealers dinner.

H.B. Phillips, distributors and dealers dinner.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/20

'Mr H.B. Phillips addressing Victorian Holden Distributors and Dealers at a dinner held at the Oriental Hotel following the at the Sales Convention, November 26, 1948'.

Victorian zone Holden sales convention dinner.

Victorian zone Holden sales convention dinner.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/21

'Victorian Zone Holden Sales Convention dinner held at the Oriental Hotel on November 26, 1948. From left to right: Messrs.F.P. Callahan, A.C.Wigan, R.S. Wigan, R.S. Begg, George Seers, J.A. Dillon'.

Holden employee open house function, entrance gate.

Holden employee open house function, entrance gate.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/22

'Entrance gate to the Employee "Open House" function, Fishermen's Bend, November 21, 1948.

Guests at the Holden employee open house.

Guests at the Holden employee open house.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/23

'Some of the guests at the Employee "Open House" on November 21, 1948, Fishermen's Bend'.

Guests at the Victorian zone distributor-dealer luncheon.

Guests at the Victorian zone distributor-dealer luncheon.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/24

'Victorian Zone Holden Distributor-Dealer Convention luncheon in the Social Centre, Fishermen's Bend on November 26, 1948. Left to right: Messrs H.G. Williams, George Seers, Alf Ebbett, H.B. Phillips, H.E. Bettle, E.T. Bazeley'.

Victorian zone distributor-dealer luncheon.

Victorian zone distributor-dealer luncheon.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/25

'Victorian Zone Holden Distributor-Dealer Convention luncheon in the Social Centre, Fishermen's Bend on November 26, 1948'.

Holden 48-215 [FX] on display.

Holden 48-215 [FX] on display.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/26

'Holden on display in the Social Centre at Employee "Open House" function, Fishermen's Bend, November 21, 1948'.

Guests inpecting the Holden 48-215 [FX].

Guests inpecting the Holden 48-215 [FX].

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/27

A crowd of guests viewing the 'Holden on display in the Social Centre at Employee "Open House" function, Fishermen's Bend, November 21, 1948'.

Hostesses at the Holden's employee open house function.

Hostesses at the Holden's employee open house function.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/28

'Hostesses on duty at the Employee "Open House" function, Fishermen's Bend, November 21, 1948'.

Children at the magic show, Holden's open house.

Children at the magic show, Holden's open house.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/29

'Children of employees enjoying magician's show at "Open House" function, Fishermen's Bend, November 21, 1948'.

Magician entertaining children, Holden's open house.

Magician entertaining children, Holden's open house.

GM Holden Ltd, 1948, Photograph, BRG 213/27/13/30

A 'magician entertains employees children at "Open House" function, Fishermen's Bend, November 21, 1948'.