Institutional advertising • Mixed material • State Library of South Australia

Why build a car no-one can buy? [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/1

Black and white advertising poster [proof] on Holden's concept car, the Hurricane, and it's role as Holden's test bed for new theories of design and engineering, and new concepts in safety.

Exploration GMH style [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/2

Black and white advertising poster [proof] on GM-H development at their Proving Ground and Safety Design Test Centre at Lang Lang in Victoria.

Foresight developed the energy absorbing steering column to make cars safer for you [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/3/1

Black and white advertising poster [proof] on the foresight and development of Holden's safety features, such as the energy absorbing steering column, by GM-H engineers.

Foresight developed the energy absorbing steering column to make cars safer for you [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/3/2

Black and white advertising poster [proof] on the foresight and development of Holden's safety features, such as the energy absorbing steering column, by GM-H engineers.

When there are two of you which will it be? [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/4

Black and white advertising poster [proof] 'When there are two of you which will it be? Double dare? Double care?' from General Motors-Holden's 'Safety comes first with HOLDEN' campaign. Advertising Holden's safety features, in particular seat belts and the driver's responsibility of 'buckling up'.

Put GMH skills to work for you [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/5

Black and white advertising poster [proof] 'Put GMH skills to work for you; Let GMH solve your problems' outlining the availability of the General Motors-Holden's Woodville toolroom 'for planning, designing and manufacturing an entire range of tooling, jigs, fixtures and general engineering work'.

Today General Motors celebrates its 50th birthday in Australia [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/6/1

Black and white advertising poster on General Motors celebrating 50 years in Australia through its partnership with Holden's.

'Controlled collapse' could save your life [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/7

Black and white advertising poster [proof] 'Safety Advertisement No.15; "Controlled collapse" could save your life' advertising Holden's controlled collapse front ends with Holden designed sub-frame chassis. Poster also outlines other safety features built into Holden cars, with a drawn image of a HQ Kingswood sedan.

You can almost build a complete car just using Holden safety features [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/8

Black and white advertising poster [proof] 'Safety Advertisement No.16; Holden takes your safety seriously ' outlining the safety features built into Holden cars, with a drawn image of a HQ Kingswood sedan.

All-round vision makes your driving safer [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/9

Black and white advertising poster [proof] 'Safety Advertisement No.14; Holden takes your safety seriously' endorsing safe driving and outlining safety features addressing blind spots and around car vision for the driver. Also lists the safety features built into Holden cars, with a drawn image of a family in a HQ Kingswood sedan.

Holden surrounds you with safety features [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/10

Black and white advertising poster [proof] 'Safety Advertisement No.13; Holden takes your safety seriously' endorsing safe driving and listing the safety features built into Holden cars, with a drawn image of a family in a HQ Kingswood sedan.

Sight is safety. Holden lets you see more [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/11

Black and white advertising poster [proof] 'Safety Advertisement No.12; Holden takes your safety seriously' outlining the safety features built into Holden cars, with a drawn image of a HQ sedan.

To build a safe car, you need a strong foundation [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/12

Black and white advertising poster [proof] 'Safety Advertisement No.11; Holden takes your safety seriously' promoting Holden's separate chassis as a key safety feature and outlining other safety features built into Holden cars. Features a drawn 'cut away' image of a HQ sedan and it's separate chassis system.

It's what's up front that counts [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/13

Black and white advertising poster [proof] 'Safety Advertisement No.10; Holden takes your safety seriously' promoting Holden's front end, energy absorbing steering column, wide track and other safety features built into Holden cars. Features a drawn 'cut away' image of a HQ sedan.

Holden safety: the inside story [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/14A

Black and white advertising poster [proof] from the series of 'Holden takes your safety seriously' posters produced by GM-H, outlining the safety features built into Holden cars. Features drawn 'cut away' images of a HQ sedan and dashboard.

The more you can see the safer you'll be [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/15

Black and white advertising poster [proof] from the series of 'Holden takes your safety seriously' posters produced by GM-H, outlining the safety features built into Holden cars. Features drawn images of a HQ sedan.

He's just dropped his lunch in the mud... [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/16/1

Black and white advertising poster [proof] on General Motors-Holden's positive input to South Australia through employment and apprenticeships. 'He's just dropped his lunch in the mud, he's late for school, and he's forgotten the name of his new teacher. What does he care about GMH in South Australia?'. Part of the GM-H 'GMH. Born in South Australia. Helping South Australia grow' campaign.

He's just dropped his lunch in the mud... [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/16/2

Full size version of a black and white advertising poster on General Motors-Holden's positive input to South Australia through employment and apprenticeships. 'He's just dropped his lunch in the mud, he's late for school, and he's forgotten the name of his new teacher. What does he care about GMH in South Australia?' Part of the GM-H 'GMH. Born in South Australia. Helping South Australia grow' campaign.

The soup's just boiled over... [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/17/1

Black and white advertising poster [proof] on General Motors-Holden's positive input to South Australia through employment and the circulation of spent funds in SA. 'The soup's just boiled over, the chicken won't thaw, and your husband's bringing his boss home in 15 minutes. What do you care about GMH in South Australia?' Part of the GM-H 'GMH. Born in South Australia. Helping South Australia grow' campaign.

The soup's just boiled over... [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/17/2

Full size version of a black and white advertising poster on General Motors-Holden's positive input to South Australia through employment and the circulation of spent funds in SA. 'The soup's just boiled over, the chicken won't thaw, and your husband's bringing his boss home in 15 minutes. What do you care about GMH in South Australia?' Part of the GM-H 'GMH. Born in South Australia. Helping South Australia grow' campaign.

You've just kicked your fourth point in a row... [poster]

GM Holden Ltd, 1926-1985, Mixed material, BRG 213/133/7/18

Full size version of a black and white advertising poster on General Motors-Holden's positive input to South Australia through employment and the circulation of spent funds in SA. 'You've just kicked your fourth point in a row, your team's two goals down, and the siren's only seconds away. What do you care about GMH in South Australia?' Part of the GM-H 'GMH. Born in South Australia. Helping South Australia grow' campaign.