State Library of South Australia

The General Motors Hour brochure: 'A story of enterprise in Australian radio' [BRG 213/112/469/3/7] • Manuscript

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Summary

Printed brochure on 'The General Motors Hour' presented by General Motors-Holden's Limited (GMH) comprising sections including the initial development and planning in 1951 for the programme of radio plays, GMH advertising, dealers as sponsors, the choice of plays, getting and producing the play, stars of the hour, and about the programme playing a pioneering role in Australian radio. Also contains images of the General Motors Hour on tour, 'examples of the types of announcements broadcast' and a list of radio stations featuring the programme along with days and times of broadcasts.

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Physical description

1 brochure : printed ink on paper, black and white ; 20.9 x 9 cm

Dates / Publication details

1952

Creator

GM Holden Ltd

Collection

Part of Holden Collection

Subject

General Motors-Holden's Limited
Automobile industry and trade -- Australia
Radio programs -- Australia
Radio advertising -- Australia
Radio plays -- Australia
Drama -- Australia

Catalogue record

Return to catalogue

Digitisation information

Date

18/10/2018

Format

image/tiff

Resolution

2,685 x 6,117 pixels (16.4 MP)

Size

49.29 MB

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